Brand Positioning.
From idea to identity.
Hansea needed to feel more than a clothing label — it needed a world around it. We helped shape the brand around North Sea workwear, coastal heritage, short-run production and a raw 1980s skate/surf attitude.
Website Design.
A clean shopfront for a rough-edged brand.
The website was designed to let the graphics and products do the work: simple navigation, bold product categories, clear copy and a stripped-back layout that feels practical, confident and easy to use.
Product Storytelling.
Turning clothes into a brand story.
Each product needed context: organic cotton, small-batch production, North Norfolk influence, maritime utility and designs made with intent rather than mass-market polish. The copy gives the brand a voice without over-explaining it.
E-commerce Build.
Built to sell, simple to manage.
The site brings together product categories, FAQs, sustainability messaging, shipping details and a working online store — giving Hansea a practical platform for launches, new drops and future growth.
Brand Identity
Creating a coastal adventure brand.
North Norfolk eBike Hire needed to feel local, trustworthy and quietly adventurous. We developed a visual identity around big skies, coastal roads, windmills, villages and low-impact travel — giving the business a friendly, recognisable brand that feels rooted in North Norfolk.
Website Design
A simple route from discovery to booking.
The website was designed to make the offer instantly clear: eBikes delivered to you, easy pricing, helpful bike information, local discovery content and a clear path to book. The result is a calm, practical site that turns interest in exploring North Norfolk into real hire enquiries.
Local Content & Storytelling
Selling the ride, not just the bike.
Rather than presenting eBike hire as a transaction, the site frames it as a way to discover quiet lanes, coastal villages, big skies and unspoilt countryside. The copy, imagery and structure help visitors imagine the day out before they book.
Norfolk Adventure App
Turning local knowledge into a digital guide.
We are developing a custom Norfolk Adventure app so users can download curated routes, follow local recommendations and get more from their eBike hire. The app extends the brand beyond the website — giving customers a practical companion for their ride and opening up future opportunities for route guides, stops, pubs, beaches and local highlights.
Brand Development
Creating a bakery people wanted to belong to.
Pastonacre needed more than a logo - it needed a voice, a rhythm and a visual identity that matched the quality of the 2 x World Bread Award winning sourdough. We developed a brand around craft, scarcity, early mornings and the ritual of buying proper sourdough from a small coastal bakery.
E-commerce Website
Turning daily demand into advance orders.
The website gave customers a simple way to order ahead, reserve award-winning sourdough and buy viennoiserie before it sold out. It transformed the bakery from a walk-in-only business into a more organised, scalable online shop.
Digital Operations
A bakery system built around real service.
Alongside the public website, we developed the in-bakery e-POS system - helping the team manage sales, orders and the morning rush more efficiently. The digital setup supported the bakery behind the counter as well as online.
Social Growth
Building the queue before the doors opened.
Instagram became a major part of the bakery’s success: fresh bakes, limited availability and award-winning sourdough created daily momentum. The brand’s online following helped turn Pastonacre into a destination, with queues forming around the block each morning.
Portfolio Architecture
A simple structure for a growing body of work.
The site was designed as an easy-to-update portfolio, giving Harriet a clean way to collect, organise and showcase articles written for regional, national and international publications.
Visual Editorial Design
Letting the imagery lead.
The brief was for a site that felt immediate, visual and easy to browse. We created a layout that works more like an editorial wall than a traditional CV — allowing photography, places, people and published features to carry the story.
Experience & Credibility
Making a career instantly referenceable.
Alongside the article archive, the site needed to show Harriet’s background, previous work places and editorial experience. The design gives potential clients a quick sense of her range, credibility and subject matter expertise.
Easy Content Management
Built for regular updates.
The website was kept deliberately simple behind the scenes, so new articles, links, images and portfolio pieces can be added without needing a rebuild. It gives the writer control over her own archive as her work continues to grow.